The Xeljanz website project focuses on modernizing and optimizing the digital presence of the brand by migrating the existing static site to the Adobe Franklin platform. This transition aims to enhance content management, improve user experience, and integrate robust analytics and engagement tools.

Key Technologies and Components

• Adobe Franklin: Serves as the core platform to render web pages. Content is authored and managed via Google Docs or SharePoint, then seamlessly converted into block-based HTML using Franklin’s streamlined publishing pipeline.
• SharePoint: Acts as a centralized content and asset management system, enabling collaborative workflows and structured storage of marketing materials, documents, and visual assets.
• Adobe Analytics: Integrated for deep insight into user behavior, traffic patterns, and campaign performance, supporting data-driven decision-making.
• Custom Web Services: A suite of APIs and backend services supports interactive features such as surveys and webforms, enabling dynamic user engagement and secure data collection.

This project not only migrates the existing site to a scalable and editable platform but also lays the groundwork for more agile content operations, improved performance, and better alignment with enterprise digital strategies.